COVU, Inc., the leader in AI-native customer servicing for the insurance industry, today announced the acquisition of Aduna Insurance Agency, a long-time partner agency based in Norwalk, California. Aduna becomes the seventh acquisition in COVU’s national expansion, further cementing its commitment to serve customers through trusted local partners—while providing agency owners with tailored exit and transition options.
Unlike traditional roll-ups or consolidators, COVU acquires only when agency partners seek to exit. In the case of Aduna, the agency had already been fully serviced through COVU’s platform for over two years, making this transition seamless for customers and operationally efficient for the business.
“We’ve worked with the Aduna team since 2022, and this acquisition simply formalizes the reality of a partnership that’s already delivering outcomes,” said Ali Safavi, CEO of COVU. “We’re here to support customers, protect books, and preserve relationships—even in moments of industry disruption.”
Supporting Customers in a Shifting Carrier Landscape
Aduna primarily served a Hispanic customer base in California, with 95% of its premium historically placed through Nationwide. Due to broader carrier strategy changes, Nationwide is set to non-renew all policies by September 2026—a move that could disrupt thousands of policyholders without intervention.
COVU will proactively transition Aduna’s customers to new carriers, with over 65–70% of the book eligible for direct transfer via book roll, and the remainder being remarketed across COVU’s carrier network. The strategy ensures that affected customers experience minimal service disruption, while gaining access to modernized policy management, expanded coverage options, and AI-supported servicing.
A Longstanding Partner Becomes Fully Integrated
Aduna was part of the first cohort of agencies to join the COVU platform in 2022. COVU has been managing Aduna’s book end-to-end for nearly two years. The acquisition finalizes this relationship, and eliminates legacy debt while absorbing the agency’s book into COVU’s infrastructure.
“This is what it looks like to evolve together,” Safavi added. “We didn’t acquire Aduna to change how it operates—we’ve already been powering it. We acquired it to preserve continuity for the customers and give the agency owner an outcome that made sense.”
Seven Acquisitions. One Vision.
Aduna joins six other agencies recently acquired by COVU: CIII, Lords, Leland, Mitchell, Uno, and Ford. Each acquisition reinforces COVU’s mission to be the best customer manager and advisor for everything risk and insurance-related—serving customers not just at the point of sale, but across their entire risk lifecycle.
In a world where wildfires, economic volatility, and coverage gaps are growing concerns, COVU’s model is built to:
- Help customers mitigate risk before it happens
- Ensure adequate financial protection when it does
- Support recovery and adaptation as risk evolves
And COVU does all of this through local, trusted agency partners, not in spite of them.
About COVU
COVU is a transformative platform designed to revolutionize the insurance servicing industry through AI-native solutions combined with human support. The company is dedicated to enhancing customer experiences and operational efficiency for insurance agencies while providing flexible servicing models to meet the demands of modern consumers.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250731403078/en/
Contacts
Media Contact:
Sheny Plasencia
press@covu.com
www.covu.com