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DIN Q1 Earnings Call: Menu Innovation and Value Programs Shape Outlook Amid Margin Pressure

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Casual restaurant chain Dine Brands (NYSE:DIN) met Wall Street’s revenue expectations in Q1 CY2025, with sales up 4.1% year on year to $214.8 million. Its non-GAAP profit of $1.03 per share was 16.7% below analysts’ consensus estimates.

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Dine Brands (DIN) Q1 CY2025 Highlights:

  • Revenue: $214.8 million vs analyst estimates of $215.1 million (4.1% year-on-year growth, in line)
  • Adjusted EPS: $1.03 vs analyst expectations of $1.24 (16.7% miss)
  • Adjusted EBITDA: $54.73 million vs analyst estimates of $57.31 million (25.5% margin, 4.5% miss)
  • EBITDA guidance for the full year is $240 million at the midpoint, above analyst estimates of $235.4 million
  • Operating Margin: 18.1%, down from 21.9% in the same quarter last year
  • Locations: 3,408 at quarter end, down from 3,445 in the same quarter last year
  • Same-Store Sales fell 2.4% year on year, in line with the same quarter last year
  • Market Capitalization: $411.9 million

StockStory’s Take

Dine Brands’ first quarter results were shaped by consumer caution and strategic adjustments across its key brands. CEO John Peyton cited increased value mix at Applebee’s and IHOP, noting, “Guests remain cautious with their spending, particularly lower income guests, and we continue to see check management and trade down to lower priced items.” Menu innovation, such as Applebee’s Big Easy promotion and off-premise sales initiatives, contributed to improving sales and traffic late in the quarter. At IHOP, the House Faves value menu and a focus on core breakfast items helped drive positive trends in traffic, even as overall same-store sales declined. Operational improvements, including updates to ordering technology and training protocols, also played a role in enhancing guest experience and supporting performance in a challenging environment.

Looking ahead, Dine Brands’ management emphasized ongoing investments in value platforms, menu enhancements, and operational streamlining as central to its outlook for the remainder of the year. Peyton pointed to planned expansion of dual-branded locations and the evolution of loyalty programs as key growth drivers. CFO Vance Chang highlighted stable labor costs but flagged commodity inflation, especially in eggs, as a risk to margins. Management maintained its full-year guidance, supported by recent momentum in sales and traffic at both Applebee’s and IHOP, with Peyton stating, “We’re going to continue to elevate the guest experience, enhance our menus and value programs, and focus on operations—particularly at IHOP.” The company is also closely monitoring the impact of tariffs and supply chain costs, with efforts underway to mitigate potential headwinds.

Key Insights from Management’s Remarks

Management credited menu innovation, value-focused guest offerings, and operational changes as the main factors influencing quarterly performance and guiding ongoing strategy.

  • Menu innovation at Applebee’s: The Big Easy menu, featuring Bourbon Street-inspired dishes, was introduced as a limited-time promotion. Management stated that these new items drove both traffic and sales, particularly in March and into April, by leveraging the existing popularity of the Bourbon Street segment and offering compelling price points.

  • Off-premise and digital growth: Applebee’s continued to expand its off-premise business through targeted promotions like the $0.50 Boneless Wings campaign during NCAA Basketball, and menu offerings designed for takeout. These efforts resulted in a 3.7% increase in off-premise sales, with management describing this as validation of their strategy to include nationally advertised, to-go only promotions.

  • Value platform progress at IHOP: The House Faves value menu, launched late last year, remained a core traffic driver. Management noted its role in attracting guests despite headwinds in family dining, emphasizing that IHOP’s traffic outperformed the broader segment for the quarter. Testing is underway to expand House Faves from weekday-only to everyday availability.

  • Operational simplification and technology: At IHOP, process improvements included optimizing server tablets, streamlining kitchen workflows, and introducing video training tools. Management reported these changes have improved speed of service and table turnover, with franchisees engaged in the operational task force to further simplify procedures.

  • Dual-brand and franchise development: The company highlighted the success of dual-brand concepts—Applebee’s and IHOP combined in a single location—both domestically and internationally. The first domestic dual-brand restaurant in Texas outperformed previous standalone results, leading to expanded commitments from franchisees. Management views this as a sign of strong franchisee confidence and a potential catalyst for further development.

Drivers of Future Performance

Management expects menu innovation, loyalty program expansion, and operational efficiencies to drive growth, but notes margin headwinds from commodity inflation and tariffs.

  • Expansion of loyalty programs: Applebee’s is making its loyalty program, Club Applebee’s, a central pillar of brand engagement. Management aims to leverage data for more personalized marketing and exclusive offers, with recent promotions leading to over 175,000 new signups. IHOP continues to use its points-based program to attract and retain guests, with digital and off-premise channels as growth areas.

  • Dual-brand and remodel initiatives: The rollout of dual-branded restaurants and the Applebee’s Looking Good remodel program are expected to support traffic and sales. Early results from remodeled locations and dual-brand conversions have exceeded expectations, and management plans to accelerate these initiatives, supported by franchisee incentives and cost reductions in new builds.

  • Commodity and tariff risk management: CFO Vance Chang flagged rising commodity costs, especially eggs, and potential tariff impacts as ongoing risks. The company’s supply chain co-op is focused on cost-saving projects and operational improvements to support franchisee profitability, but management cautioned that commodity cost forecasts do not yet factor in potential tariff effects.

Catalysts in Upcoming Quarters

In the months ahead, our analysts will watch (1) the effectiveness of menu innovation and value offerings in sustaining traffic growth, (2) the pace and financial impact of dual-brand conversions and restaurant remodels, and (3) management’s ability to offset rising commodity costs and potential tariff pressures. Progress in loyalty program engagement and digital ordering will also be key indicators of execution.

Dine Brands currently trades at a forward P/E ratio of 5.1×. In the wake of earnings, is it a buy or sell? Find out in our full research report (it’s free).

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