Articles from Applied Data Finance
Applied Data Finance (ADF), a fintech innovator dedicated to expanding fair and responsible credit access for underestimated U.S. consumers through AI-powered underwriting, today announced appointments to its executive and leadership teams, further solidifying its commitment to providing scalable, transparent, and data-driven lending solutions.
By Applied Data Finance · Via Business Wire · July 31, 2025

Applied Data Finance (“ADF”), a consumer-focused fintech company leveraging the power of people, data analytics, and technology to help consumers achieve financial success and security, today announced the appointment of Todd Rice as Chief Revenue Officer (CRO) and Anthony Nyikos as Vice President of Growth. These strategic hires reinforce ADF’s commitment to expanding its lending and B2B consumer lending solutions, enhancing financial access for underestimated consumers, and strengthening partnerships within the financial services ecosystem focused on consumers.
By Applied Data Finance · Via Business Wire · March 6, 2025

Applied Data Finance (ADF), which operates a leading technology-enabled consumer lending services platform, today announced the appointment of Joseph Toms as its new Chief Executive Officer. Toms, who most recently served as the Head of Consumer Lending at Axar Capital and has been a member of ADF’s Board since November 2023, succeeds Co-Founder Krishna Gopinathan, who will transition to a board role and advisory position while pursuing his interests in artificial intelligence.
By Applied Data Finance · Via Business Wire · July 8, 2024

Park Cities Asset Management, LLC (“Park Cities”), an alternative investment firm focused on providing flexible debt solutions, announced today that it has provided $30 million of debt capital commitments to Applied Data Finance (“ADF”). Through its Personify Financial platform, ADF offers underestimated Americans an affordable, responsible alternative for unsecured personal installment loans.
By Applied Data Finance · Via Business Wire · October 11, 2022

Applied Data Finance, LLC (ADF), which has built a disruptive, AI-powered platform that allows underestimated consumers to obtain responsible financing at rates they can afford, today announced that it has been named to the Inc. 5000® list of the fastest-growing, privately owned companies in America for the third consecutive year.
By Applied Data Finance · Via Business Wire · August 16, 2022

Applied Data Finance, LLC (ADF), a leading technology-enabled lender and asset manager, today announced it has originated* more than $1 billion in loans, including nearly $280 million in 2021 alone. Since inception, ADF’s footprint has grown substantially with over 200,000 customers served.
By Applied Data Finance · Via Business Wire · May 4, 2022