Articles from Bacardi Limited

The five defining trends set to reshape cocktail culture and the spirits industry in 2026 are highlighted in the seventh annual Bacardi Cocktail Trends Report. The Report released by Bacardi Limited, the largest privately held international spirits company, in partnership with The Future Laboratory (TFL), draws on data from Bacardi-led and third-party research, consumer surveys, bartender interviews and TFL’s trend forecasting to uncover the forces shaping cocktail experiences, flavor innovation, and drinking culture in the year ahead. The Report also reveals the cocktails which are set to be the most popular in 2026 and trends for younger Legal Drinking Age (LDA) consumers.

Bacardi Limited is proud to once again land a spot on the Forbes’ list of the ‘World’s Best Employers 2025’ — proving that great people and a great culture never go out of style. The family-owned company is a repeat show on the global list which is based on more than 300,000 independent surveys conducted in more than 50 countries. Participants were asked whether they would recommend a company to family or friends, and to rate it based on such criteria as workplace environment, salary, and other key criteria. Bacardi, the world’s largest privately held international spirits company, earned the highest ranking of pure spirits companies coming in at #86.

Bacardi Limited, the world’s largest privately held international spirits company, announces several internal moves, underscoring the company’s global approach to leadership development and a commitment to talent.

Family-owned spirits company, Bacardi is meeting consumer demand for lighter, more premium drinks and evolving drinking occasions by building on the premium credentials of MARTINI, one of the most iconic brands in its portfolio and in the world of drinks.

Bacardi Limited, the largest privately held international spirits company, has published the sixth annual Bacardi Cocktail Trends Report, which identifies the five key trends poised to reimagine cocktail culture and the spirits industry in 2025. The report, created in collaboration with The Future Laboratory (TFL), draws on data from Bacardi-led and external research, consumer surveys, bartender interviews and TFL insights to reveal the movements that are influencing cocktail experiences, flavor profiles, and culture in the coming year. The Report also unveils which will be the most popular cocktails in the coming year.

Family-owned spirits company, Bacardi has successfully completed the world’s first commercial production of a glass spirits bottle fueled by hydrogen in a trial that took place earlier this month.

Bacardi Limited, the world’s largest privately held international spirits company, releases its fifth annual Bacardi Cocktail Trends Report, anticipating the key trends that will redefine cocktail culture and the spirits business in 2024. The report, created in collaboration with strategic foresight consultancy, The Future Laboratory (TFL), draws on insights from Bacardi-led and external research, interviews with bartenders and insights from The Future Laboratory to share the themes that are transforming flavor preferences, drink formats, and cocktail experiences in the coming year.

Congratulations are in order as Bacardi, the world’s largest privately held international spirits company, celebrates its debut on the World’s Best Workplaces™ in 2023 list presented by Great Place To Work® and Fortune magazine, coming in at #18.

Bacardi, the world’s largest privately held international spirits company, is celebrating its recognition by Forbes on the list of World’s Top Companies for Women 2023. Women in Leadership is among the key pillars of the company’s Belonging program, which strives to create a space where everyone is treated fairly and provided equal opportunities. Belonging at Bacardi is a global movement focused on creating programming, development opportunities and more in support of underrepresented groups, including women, in the spirits world.

Bacardi, the largest privately held international spirits company, today celebrates the opening of its new Combined Heat & Power (CHP) system in Puerto Rico which will cut greenhouse gas (GHG) emissions of the iconic BACARDÍ rum brand in half. Bacardi marked the opening with a ribbon-cutting ceremony at the world’s largest premium rum distillery located in Cataño, Puerto Rico.

Bacardi Limited, the largest privately held international spirits company in the world, announced today the completion of a transaction that makes the family-owned company the sole owner of ILEGAL Mezcal®, a leading super premium artisanal mezcal.

This Daiquiri Day, family-owned Bacardi Limited raises a glass to celebrate the 125th birthday of the cocktail, still loved around the world by bartenders and consumers for its versatile recipe and refreshing taste. With an origin story that begins in Cuba with BACARDĺ® rum, the Daiquiri cocktail remains one of the most sought after cocktails claiming the #2 spot on the Bacardi Cocktail Trends Report of 2023.

Family-owned spirits company Bacardi is celebrating the 160th anniversary of MARTINI®, the leading vermouth and sparkling wine brand, with a series of events and launches that will build on its legacy as an icon of Italian style and culture.

Bacardi Limited, the world’s largest privately held international spirits company, announces the appointment of Alicia Enciso to the Company’s Board of Directors.

Bacardi Limited, the largest privately held spirits company in the world, today announces the retirement of Francis Debeuckelaere, Regional President Western Europe, Australia and New Zealand (EUROC), after nearly 30 years with Bacardi. Francis will retire from his role at the end of the fiscal year on March 31, 2023, and then will move to a consulting capacity to support the transition and provide expertise on company initiatives.

Family-owned Bacardi Limited is celebrating its 161st anniversary with a gift to the planet and its people. The world’s largest privately held spirits company will plant one tree for every employee to support biodiversity, help local communities, and capture a combined 2.5M kg of CO2 during the trees’ lifetime.

Bacardi, the world’s largest privately held spirits company, is toasting to being recognized by Forbes as one of the World’s Top Female-Friendly Companies. The prominent list and results are based on an independent survey of approximately 85,000 women working at multinational institutions in 36 countries.

Hamilton, Bermuda, December 6, 2022 – Bacardi Limited, the world’s largest privately held spirits company, releases its fourth annual Bacardi Cocktail Trends Report, forecasting key trends impacting cocktail consumption and the spirits business in 2023. The report is created in collaboration with The Future Laboratory (TFL) and draws from external research and Bacardi-led consumer surveys and bartender insights to share the newfound undertones that will impact everything from tastes and timings to venues and occasions that people anticipate embracing in the coming year.

Bacardi Limited, the largest privately held spirits company in the world, today announces a series of C-suite talent moves within global commercial and finance and the North America business.

Bacardi Limited, the largest privately held spirits company in the world, today announces moves within its global marketing leadership. John Burke, Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited, will retire after more than 28 years with the company at the end of 2022. During his tenure, he led many of the company’s leading brands, including most recently BACARDÍ® rum, BOMBAY SAPPHIRE® gin, MARTINI® vermouths and sparkling wines, and DEWAR’S® Blended Scotch whisky.

Bacardi Limited, the world’s largest privately held spirits company, today announces the appointment of Dave Ingram as Chief Supply Chain Officer. Dave brings 30 years of supply chain and strategic sourcing experience to Bacardi where he will lead the end-to-end supply chain experience -- from achieving our goal of sustainably sourcing key ingredients, to leading operations sites across the globe, to managing a robust supply chain track that brings products to shelves and consumers’ hands.

Bacardi, the largest privately held spirits company in the world, is bringing Shake Your Future - its free, professional bartender training programme for disadvantaged young adults – to South Africa for the first-time.

Bacardi is celebrating achieving the internationally-recognized Great Place to Work® certification at all its production sites worldwide, as its Global Operations team of almost 4,000 employees praise the family atmosphere, positive work-life balance and exceptional facilities.

As the year comes to a close, Bacardi Limited, the world’s largest privately held spirits company, is rounding it off in celebration. Bacardi has been recognized on Forbes' list of the 'World's Best Employers' for 2021, based on independent surveys conducted in more than 55 countries worldwide. Employees rated Bacardi on image, trust, corporate social responsibility, and culture, all fundamental to the way the company has operated for close to 160 years.

Bacardi Limited, the world's largest privately-held spirits company, releases its third annual Bacardi Cocktail Trends Report, looking ahead at the key trends impacting the business of cocktails in 2022. The report is created in collaboration with The Future Laboratory (TFL) and draws from Bacardi-led and external research to unveil the undercurrents transforming everything from drinks desired, flavor expectations, and imbibing occasions through to ethical action and ways of creating cocktails.

Bacardi, the largest privately held spirits company in the world, has partnered with Thirstie, a leading technology company that connects beverage alcohol brands with consumers, to announce the launch of Bacardi e-gift cards, featuring its portfolio of iconic premium spirit brands. Bacardi is the first company in the United States to give consumers access to branded virtual gift cards for spirits this holiday season through Thirstie’s new e-gift card solution.

Bacardi, the largest privately held spirits company in the world, has announced that this holiday season its range of gift packs will contain 50% less plastic than last year.

After decades spent pioneering sustainable practices in the vineyards of northwest Italy, MARTINI, the world’s number one Italian sparkling wine and vermouth from family-owned Bacardi, is proud to announce that all its Asti grape suppliers are on track to being certified sustainable in 2021.

Bacardi Limited, the largest privately held spirits company in the world, today announces the promotion of Kerry Carr to the company’s Global Leadership Team. In her expanded role as SVP Global Performance Management she adds Revenue Growth Management and Bacardi Enterprise Services to her existing portfolio which already includes strategic projects, global reporting and metrics to drive business performance. She reports to Bacardi Limited Executive Vice President and Chief Financial Officer Tony Latham.