Nielsen to Acquire DoubleVerify, Creating a Leading, Independent Media Intelligence Platform
Nielsen Holdings (“Nielsen”), a global leader in audience measurement, data, and media intelligence, and DoubleVerify (
NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today announced they have entered into a definitive agreement under which Nielsen will acquire DoubleVerify in an all-cash transaction with an enterprise value of approximately $2.15 billion.
