Broadcasters Expanding Reach of NEXTGEN TV Features with Enhanced Video, Audio, Interactivity, and New Content
Just as all eyes are glued on the college basketball championships, viewers watching games in NEXTGEN TV are experiencing how enhanced broadcasts can deliver more spectacular High Dynamic Range (HDR) video and immersive Dolby Atmos audio from local broadcasters. The upgrades are a key benefit of ATSC 3.0 broadcasts that are now available to 76% of American households in 78 viewing markets.
Local TV Broadcasters Welcome Additional NEXTGEN TV Devices, New Interactive Channels, and Enhanced Programming for NEXTGEN TV Services
With 76% of U.S. households now able to receive a NEXTGEN TV broadcast signal, America’s local TV broadcasters are hailing the introduction of new ATSC 3.0 receivers that will first be shown at next week’s Consumer Electronics Show in Las Vegas. The affordable options will add to consumer choice, from high-end NEXTGEN TV sets to affordable accessories that can transform Android and Fire TV devices already in consumer homes.
Broadcast Industry Leaders Spearhead Investment in RUN3TV, Key NEXTGEN TV Application Platform
In a landmark move for local broadcasting, several leading local broadcast groups including Gray Television, Sinclair Broadcast Group, Hearst Television, TEGNA Inc., and The E.W. Scripps Company today announced they are leading a collective venture that will revolutionize over-the-air (OTA) television audience measurement and expedite the deployment of innovative applications by broadcasters and receiver manufacturers.
